We are trying out another new idea on April 20th: a traditional English-style afternoon tea, followed by a "command performance" by John Holloway, Jaap ter Linden, and Lars Ulrik Mortensen. This renown trio are performing a program titled “Madcap, Red Priest, and Angel" in La Jolla the evening before. The recital following the tea (a rather elaborate affair itself) will to a much more intimate audience. This is being held at the Westgate Hotel in downtown San Diego. I checked out this venue last month: the hotel, which is located behind the Civic Center and nearby Horton Plaza, is elegant in an appropriately baroque way.
The $65 question is: will people come downtown on a Sunday afternoon and spend over three times our usual ticket price to enjoy a concert in a more upscale and intimate environment? Will we get a different audience? The SDEMS board discussed this at length and we finally voted in favor, in agreement that to reach new audiences, we need to try new things. As for myself, it sounds like a lot of fun: a great excuse to dress up, drive downtown, and feel a bit like the rich-and-famous.
|Sunday, April 20, 2008|
1055 Second Avenue • San Diego, CA 92101
Tea from 2:30pm, onwards • Concert at 4:00pm
$65 per person